Wednesday, February 26, 2014

Simpli.fi: Over 160 New, Media Properties Using Platform

Fort Worth-based Simpli.fi, which develops advertising technology geared around unstructured data analysis, reported Tuesday that in the past 12 months, it has signed up over 160 local media properties who are using its programmatic marketing programs. Financial impact of those customer wins were not announced. Simpli.fi says it uses unsutrctured data to help drive real-time bidding advertising. Simpli.fi is backed by Frontier Capital, and raised a round back in December.